We review our content to keep it accurate, independent, and up to date. We double-check details that matter to you so you can make better decisions. Learn more about Fact-Checking and our Editorial Policy
MoneyZoe is a free service for consumers. Everything we provide—comparison tools, research, news, articles, and reviews—is available at no cost to you. We may receive compensation from some of the companies featured on our website. In most cases, this means we earn a referral fee when you click a link, apply for a product, or sign up with one of our partners. This comes at no extra cost to you and helps support our work. We only recommend products and services we believe provide value. We strive to keep our information accurate and up to date, but we cannot guarantee that all content is complete or error-free. Please use the site for general information only. We also do not take responsibility for information provided on third-party websites we link to, including banners or ads. MoneyZoe is not involved in any transactions between you and third-party providers. If you have any questions about a company or partner mentioned on our site, feel free to contact us.
Anna is an AI-powered business banking platform serving over 200,000 UK small businesses with integrated current accounts, invoicing, tax filing, and expense management. Unlike traditional banks, Anna operates as an e-money institution with artificial intelligence handling transaction categorisation, VAT calculations, and customer support through a chat-based interface. The app even “miaows” when you make a payment. But does this automation genuinely deliver value for UK businesses?
This review examines Anna’s actual fees, features, and user experiences based on 4,500+ customer reviews to help you decide if it’s right for your business.
Review Summary Box
Best For: Sole traders and limited companies seeking AI-powered integrated banking, invoicing, and tax filing in one app Main Pro: AI-powered expense categorisation with exceptional accuracy, MTD-compliant VAT filing, and free MTD ITSA filing built directly into the banking app Main Con: No FSCS protection on current account — funds protected through e-money safeguarding instead Rating: 4.8/5
Anna now offers four pricing plans to suit different business sizes — Free, Grow, Business, and Big Business. All plans include unlimited invoice creating and chasing, tax reminders, an ANNA Mastercard debit card, and access to the AI-powered bookkeeping and expense tools. If you don’t use your account in a given month, you don’t pay the monthly fee.
Feature
Free
Grow
Business
Big Business
Monthly Fee
£0
£12.90 + VAT
£22.90 + VAT
£59.90 + VAT
First Month
—
—
Free
—
UK Transfers Out
Unlimited free
15 free, 27p after
60 free, 20p after
Unlimited free
Incoming Payments
First £1,000 free, 0.95% after
0.95% commission
0.95% commission
No commission
ATM Withdrawals
Free
1.5% (£1 min)
3 free, 1% after (£1 min)
Free
SWIFT Payments
1% FX fee
£5 per payment + 1% FX
2 free, £5 after + 1% FX
4 free, £5 after + 0.5% FX
CHAPS Payments
Incoming only
£5 per payment
2 free, £5 after
Unlimited free
Payment Link
Free
1% commission
Free up to £200/mo, 0.5% after
No commission
Expense Cards
Unlimited free
2 free, £5/card after
5 free, £3/card after
Unlimited free
Pots
Unlimited
£1 per pot/month
4 free, £1/pot after
Unlimited
Savings AER
Up to 3.66% AER*
Up to 3.66% AER*
Up to 3.66% AER*
Up to 3.66% AER*
MTD ITSA Filing
Free
Free
Free
Free
Auto Accountant
4 months free, then £29/mo
4 months free, then £29/mo
4 months free
4 months free
Cashback on Purchases
Up to 40% on 150+ products
Up to 40% on 150+ products
Up to 40% on 150+ products
Up to 40% on 150+ products
FSCS Protected
No (safeguarded)
No (safeguarded)
No (safeguarded)
No (safeguarded)
*3.66% AER is a promotional savings rate for the first 3 months. Rate thereafter depends on your pricing plan.
Anna Core Features (All Accounts)
Banking essentials: UK sort code and account number plus IBAN for international payments. Physical Mastercard debit card arrives within 3–4 days. Instant virtual card available immediately upon signup for online payments. Works with Apple Pay and Google Pay for contactless payments.
AI-powered expense categorisation: Anna’s smart AI automatically categorises transactions into HMRC-compliant expense categories, eliminating manual bookkeeping. Snap receipt photos and Anna extracts merchant name, amount, date, and VAT information automatically, matching receipts to transactions.
Quotes and invoicing with chase functionality: Create professional quotes in seconds, convert them to invoices, and send them with branded templates. Anna tracks when invoices are read and paid and automatically chases overdue invoices for you. QuickPay functionality allows customers to pay invoices via card or Apple Pay.
Accounting sync: Automatic integration with Xero, Sage, QuickBooks, and FreeAgent. Share real-time access with your accountant directly through the app — no more email exchanges or manual data transfers.
Multi-currency accounts: Separate business accounts with their own account details in USD, EUR, and CHF. Keep money in multiple currencies and control when and how to convert into GBP. Send and receive payments in GBP, USD, EUR, and CHF to and from 200+ countries via SWIFT and SEPA networks.
Money-saving Pots: Create pots to organise money for taxes, salaries, or specific expenses. Manually move funds or set up automatic top-ups. Free and Business plans include 4 free pots; unlimited pots on Free and Big Business plans.
Savings account: ANNA savings accounts offer up to 3.66% AER (promotional rate for the first 3 months; rate thereafter depends on your pricing plan). Savings held with Griffin Bank are FSCS-protected up to £120,000 per depositor.
24/7 customer support: Cardiff-based customer support team available 24/7 via in-app chat. Typically responds within one minute according to customer reviews. AI-powered chat interface allows natural language commands to trigger banking actions.
Open Banking connectivity: Connect external bank accounts through Anna’s partnership with TrueLayer to view all business finances in one place.
Payment features: Scheduled payments, standing orders, Direct Debits (no extra charge on any plan), bulk payments for payroll, unique payment link webpage for online payments, QR code payment generation, instant payment notifications.
Business cashback: Earn up to 40% cashback on over 150 business products and services including train travel, furniture, and business software — across all pricing plans.
MTD ITSA filing — free on all plans: Anna offers free Making Tax Digital for Income Tax Self Assessment (MTD ITSA) filing for sole traders and landlords, fully integrated with HMRC.
Anna Premium Add-Ons
Optional extras to enhance your account:
💼 Auto Accountant (from £29/month + VAT): First 4 months free on all plans. Auto Accountant tracks your rental income or business transactions, prepares and files your quarterly MTD updates, and keeps you HMRC-compliant without you lifting a finger. Automatically calculates your taxable income, files quarterly updates, and submits your final return to HMRC.
📋 Anna +Taxes (from £24/month + VAT): MTD-compliant VAT calculation and filing directly to HMRC. Automatic Corporation Tax estimates with smart tax pots that set money aside automatically. Payroll software for directors and employees. Corporation Tax and Annual Accounts preparation and filing for businesses in their first trading year. Profit and Loss, balance sheet, and income statement reports. Tax calculator showing tax-efficient ways to pay yourself. Personalised tax calendar with deadline reminders. Bookkeeping score with tips for keeping books tidy. Expert tax support. 30-day free trial available. Limited companies only.
💳 Anna + Dojo Card Machine: Point-of-sale terminal from Anna’s partner Dojo for accepting contactless, Chip + PIN, and digital wallet payments. Note: Dojo subscription fees apply separately.
🏢 Company Registration Assistance: Anna can help register your business for VAT, Payroll, Corporation Tax, or new company formation.
📊 XLS VAT Filing: Submit VAT Returns from Excel or Google Sheets spreadsheets for £4.50 + VAT per filing. Available on all plans.
Anna Pros & Cons
✓ The Good
AI automation that actually works — Automatic expense categorisation and receipt matching
MTD-compliant VAT filing — Submit quarterly returns to HMRC directly from the app (+Taxes add-on)
Free MTD ITSA filing on all plans — For sole traders and landlords, fully automated with HMRC
Multi-currency accounts — Hold USD, EUR, CHF in separate accounts with control over conversion timing
24/7 Cardiff-based support — Under one-minute response times praised in reviews
Invoice chasing automation — Anna automatically chases overdue invoices
Savings up to 3.66% AER — FSCS-protected savings via Griffin Bank
✗ The Bad
No FSCS protection on current account — Funds safeguarded (not compensated) if Anna fails
0.95% incoming payment commission — Applies after first £1,000/month on Free plan; on all income on Grow and Business plans
Account freezing reports — Multiple user complaints about sudden account restrictions
Chat-only support — No phone support available for urgent issues
Grow plan ATM fees — 1.5% commission per ATM withdrawal (minimum £1)
Anna Fees & Charges: The Reality
Incoming Payment Commission (The Key Cost)
The 0.95% commission on incoming payments is the fee that catches most businesses off guard. On the Free plan, the first £1,000/month of incoming payments is free — but 0.95% applies on everything above that. On the Grow and Business plans, the 0.95% commission applies to all incoming bank transfers from the first pound. On the Big Business plan, incoming payments via bank transfer are completely free (no commission). The payment link also has no commission on Big Business. Receive £10,000 monthly on the Business plan? That’s £95 in fees every month. For businesses with £50,000 monthly income, incoming payment fees reach £475/month (£5,700 annually).
Exception: Transfers from your own external accounts incur no commission. Payment links on the Business plan charge 0.5% commission after the first £200 monthly.
Transaction Costs by Plan
Free plan: Unlimited outgoing UK transfers at no charge. ATM withdrawals are free. Grow plan (£12.90+VAT): 15 free transfers/month, then 27p per transfer. ATM withdrawals cost 1.5% commission (minimum £1). £5 per CHAPS payment. Business plan (£22.90+VAT): 60 free transfers/month, then 20p per transfer. 3 free ATM withdrawals, then 1% (minimum £1). 2 free CHAPS payments, £5 after. Big Business plan (£59.90+VAT): Unlimited free UK transfers. Free ATM withdrawals. Unlimited free CHAPS payments.
International Payments
Free plan: 1% FX conversion fee, no free SWIFT payments. Grow plan: £5 per SWIFT payment + 1% FX fee. Business plan: 2 free SWIFT payments/month, £5 per payment after + 1% FX fee. Big Business plan: 4 free SWIFT payments/month, £5 per payment after + 0.5% FX fee (reduced rate).
Reality check: A business on the Business plan receiving £10,000 monthly income (£95 commission), making 80 transfers (£4 for 20 extra transfers), and depositing £500 cash monthly (£5 above the free £300 allowance) pays approximately £104/month across all fees — significantly more than the £22.90 + VAT monthly subscription alone suggests.
Strengths: AI-powered chat interface allows natural language commands — type “international payment” or “create invoice” to trigger workflows. Automatic transaction categorisation with high accuracy. Instant payment notifications. Receipt scanning with automatic data extraction. Apple Pay and Google Pay integration works seamlessly.
Weaknesses: The chat-based interface, while innovative, can frustrate users preferring traditional menu navigation. Account opening takes 3–5 minutes when documents are clear, but may require additional time if ID photos are blurry or utility bills don’t match provided addresses. The app famously “miaows” when you make a payment — a quirky touch customers either love or find unprofessional.
Opening an Anna Account: Eligibility, Process, and Restricted Industries
Anna’s onboarding typically completes within 10 minutes for straightforward applications. The entirely app-based process requires ID and proof of address readily available.
Who Can Apply? (Eligibility)
Anna accepts applications from:
Sole Traders: Must be registered with HMRC for Self Assessment (or willing to register).
Limited Companies: Must be registered with Companies House and listed as a director.
Limited Liability Partnerships (LLPs): Partners in LLPs can apply for Anna accounts.
The “No Hard Credit Check” Advantage: Anna typically performs identity verification and anti-money laundering checks rather than traditional credit searches, making accounts accessible for business owners with poor personal credit history.
Timeline & Process
Account opening takes approximately 3–5 minutes when all required documents are provided and clear. Once approved, digital access is immediate. Physical Mastercard debit cards arrive within 3–4 days via post. Virtual cards are available instantly for immediate online payments.
Anna FSCS Protection & Regulatory Compliance
Anna’s current account is not FSCS protected — but your money is still safe through e-money safeguarding. However, Anna’s savings accounts (provided via Griffin Bank) are FSCS-protected up to £120,000 per depositor. Understanding the difference is crucial.
How traditional banks protect your money:
When you deposit money into a traditional bank account, your bank uses those funds to generate profit — lending it to other customers through mortgages and business loans, or investing it in financial markets. Because your money is actively at risk through these activities, bank deposits are covered by the government’s Financial Services Compensation Scheme (FSCS) up to £120,000 (£170,000 for joint accounts). If your bank fails, the FSCS compensates you for lost deposits.
How Anna protects your current account money:
Anna isn’t a bank, so your current account money isn’t covered by the FSCS. However, your money is still safe since it’s not loaned out anywhere, and is covered by a procedure called safeguarding, which is applied to all e-money institutions. PayNet Limited is authorised as an Electronic Money Institution by the FCA (Firm Reference Number 900594).
Your deposits are held separately from Anna’s business funds
The money is not loaned out to other customers
The money is not invested in financial markets
Legally, Anna cannot do anything with your money unless you authorise it
Anna Savings — FSCS Protected:
Anna’s savings accounts (otherwise referred to as “easy access savings accounts”) are provided by Griffin Bank Ltd. Griffin is authorised by the PRA and regulated by both the PRA and the FCA (firm reference number 970920). Funds in your ANNA Savings account are protected by the FSCS up to £120,000 per depositor.
For businesses requiring full FSCS protection on operational funds: If the absence of FSCS protection on your current account concerns you — particularly if you maintain large balances — consider traditional banks or fintech platforms operating through fully-licensed banks.
Anna User Reviews & Customer Experience
Trustpilot: 4.5/5 stars from 4,548 reviews — rated “Excellent” Apple App Store: 4.3/5 stars from 995 ratings Google Play: 3.4/5 stars from 1,460 reviews
What works: Customers consistently praise the straightforward application process, AI-powered automation, and responsive 24/7 customer support. Multiple reviews highlight: “Fast, stress-free sign up” and “Business Banking that works! Running a business is not easy but Anna makes it simple.”
Major issues reported:
Account freezing (most serious complaint): Multiple users report sudden account freezes with excessive information requests and poor communication during the restriction period.
Intrusive verification requests: Users report Anna requesting detailed information about business operations, customer details, and supplier relationships beyond standard banking verification.
Payment delays: Some users report unnecessary payment delays and requests for irrelevant documents.
Incoming payment commission frustration: The 0.95% commission on incoming payments surprises businesses expecting truly “free” banking, particularly for high-volume invoice payments.
No phone support: Chat-only support frustrates users needing urgent assistance, despite generally positive response time reviews.
Positive highlights:
AI categorisation accuracy: Users consistently praise automatic expense categorisation accuracy.
Tax filing integration: +Taxes makes VAT returns incredibly simple — just tap submit and it goes straight to HMRC.
Customer support responsiveness: Cardiff-based team available 24/7; current wait time is typically under 1 minute.
Our Final Verdict & Anna Recommendation
Anna works well for low-to-moderate income businesses seeking integrated banking, invoicing, and tax administration in one platform. The AI-powered expense categorisation genuinely reduces administrative burden, and the +Taxes add-on (£24/month + VAT) delivering MTD-compliant VAT filing directly to HMRC provides significant value for VAT-registered limited companies. The free MTD ITSA filing on all plans is a genuine standout, particularly for sole traders and landlords required to comply with Making Tax Digital from April 2026.
However, the 0.95% incoming payment commission represents a cost that accumulates rapidly on the Grow and Business plans. Businesses receiving £10,000 monthly income pay £95 in fees regardless. For high-volume invoice-based businesses, this fee structure becomes expensive compared to traditional banks or competitors offering free incoming payments.
The persistent account freezing complaints and intrusive verification requests represent serious concerns for established businesses requiring reliable fund access.
✓ Choose Anna if:
You’re a sole trader or limited company with modest incoming payment volumes (under £5,000 monthly)
You need integrated invoicing, expense tracking, and tax filing in one app
You’re VAT-registered and want MTD-compliant digital filing (+Taxes add-on)
You value AI automation for expense categorisation and receipt matching
You need multi-currency accounts (USD, EUR, CHF) with conversion control
You’re a sole trader or landlord needing free MTD ITSA filing
✗ Avoid Anna if:
You receive high-volume incoming payments (£10,000+ monthly = £95+ monthly commission fees on Grow/Business plans)
You require FSCS protection for large business current account balances
You cannot tolerate potential account freezing disrupting business operations
You require phone support for urgent banking issues
You prefer traditional menu navigation over chat-based interfaces
Alternative approach: Consider using Anna for invoicing, expense management, and tax filing (+Taxes add-on) while maintaining a traditional bank account with FSCS protection for receiving customer payments and holding larger balances. This hybrid strategy provides AI automation benefits while avoiding the 0.95% incoming payment commission and preserving government-backed deposit protection.
No, Anna is not a bank. Anna operates as an e-money institution regulated by the Financial Conduct Authority via its payment partner PayNet Limited (FCA FRN 900594). This means Anna provides electronic money services rather than traditional banking services. The key practical difference: your current account deposits are safeguarded (held separately and not lent out) rather than FSCS-protected.
Is Anna FSCS protected?
Anna’s current account is not FSCS protected. Your funds are protected through e-money safeguarding requirements — meaning your money is held separately from Anna’s business funds and cannot be lent out or invested without your authorisation. However, Anna’s savings accounts (provided by Griffin Bank) are FSCS-protected up to £120,000 per depositor.
Does Anna do a credit check when opening an account?
Anna performs identity verification and anti-money laundering compliance checks rather than traditional “hard” credit searches that affect your credit score. This makes Anna accessible for business owners with poor personal credit histories who might struggle to open accounts with traditional banks.
What does Anna actually cost?
The Free plan has no monthly fee, but the 0.95% commission on incoming payments above the first £1,000/month is the key cost to understand. The Grow plan is £12.90 + VAT/month; Business is £22.90 + VAT/month; Big Business is £59.90 + VAT/month. On Grow and Business plans, the 0.95% commission applies to all incoming bank transfers. On Big Business, incoming payments are free. Receiving £10,000 monthly on Business plan = £95 in commission. Additional costs include 1% FX conversion fees, per-transfer charges on Grow plan (27p after 15 free), and ATM withdrawal fees on Grow plan (1.5% commission, minimum £1).
How long does it take to open an Anna Business Account?
Account opening takes approximately 3–5 minutes when all required documents are clear and readily available. You’ll need valid ID (passport or driving licence) and proof of address. Once approved, digital access is immediate, with physical cards arriving within 3–4 business days.
Can I deposit cash into my Anna account?
Yes, you can deposit cash at thousands of PayPoint locations across the UK. On the Free plan, 1% commission per deposit. On the Business plan, £300 free monthly, then 1% (£1 minimum). On the Big Business plan, free cash deposits. Daily limit: £1,000 per day with a monthly limit of £10,000 (subject to enhanced due diligence checks for higher limits).
Can Anna accept cheques?
No, Anna cannot accept cheques as a paying-in method. You’ll need to cash cheques elsewhere (such as at a traditional bank or Post Office) and then transfer the funds to your Anna account via bank transfer.
What accounting software integrates with Anna?
Anna integrates with Xero, Sage, QuickBooks, and FreeAgent — covering the major UK accounting platforms. You can also share real-time access directly with your accountant through the app without requiring third-party accounting software.
Can I receive international payments with Anna?
Yes, Anna supports incoming payments in GBP, USD, EUR, and CHF. You receive an IBAN for accepting international payments. When money reaches your Anna account, it is either credited in the same currency (if you have a currency account for that currency) or automatically converted to GBP. Anna supports payments to and from 200+ countries via SWIFT and SEPA networks.
Can I send international payments with Anna?
Yes, Anna supports outbound payments in GBP, USD, EUR, and CHF. SWIFT payment fees vary by plan: Free (1% FX fee, no free payments), Grow (£5 per payment + 1% FX fee), Business (2 free/month, £5 after + 1% FX fee), Big Business (4 free/month, £5 after + 0.5% FX fee). Payments typically arrive within approximately 2 working days.
What is the +Taxes add-on and is it worth it?
The +Taxes add-on (£24/month + VAT) provides MTD-compliant VAT calculation and filing, automatic Corporation Tax estimates, payroll software, Corporation Tax and Annual Accounts preparation for first-year businesses, and comprehensive business reports. Available for limited companies only. For VAT-registered limited companies, yes — it’s typically worth it. Accountants charge £50–150+ per quarterly VAT return. At approximately £28.80/month including VAT, +Taxes costs around £345.60 annually — likely paying for itself after 2–3 VAT returns while also providing Corporation Tax calculations and payroll functionality.
What is Auto Accountant?
Auto Accountant is Anna’s automated filing service for MTD ITSA (Making Tax Digital for Income Tax Self Assessment). It tracks your income and expenses, prepares your quarterly updates to HMRC, and files them automatically — all without you lifting a finger. The first 4 months are free on all plans, then £29/month + VAT. It is particularly valuable for landlords and sole traders required to comply with MTD ITSA from April 2026.
Can multiple people access my Anna account?
Yes, Anna allows team access for co-founders, directors, and employees with flexible roles and permissions. Expense card allowances vary by plan: Free (unlimited free), Grow (2 free, £5/card after), Business (5 free, £3/card after), Big Business (unlimited free).
Is Anna good for limited companies?
Anna is designed specifically for limited companies with features including automatic Corporation Tax calculations (+Taxes add-on), Companies House integration, director payroll, team access with permissions, and automated bookkeeping. However, the 0.95% incoming payment commission makes Anna expensive for limited companies with high invoice volumes. A company receiving £20,000 monthly pays £190 in commission fees — consider whether the integrated tax and accounting features justify this cost compared to traditional banks with free incoming payments.
What are Anna currency accounts?
Anna offers separate business accounts with their own account details in USD, EUR, and CHF. This allows you to keep business money in multiple currencies, control when and how to convert between currencies, hold currency until needed or until exchange rates improve, and make payments directly from your currency accounts without converting to GBP first. Useful for businesses operating internationally or receiving regular payments in foreign currencies.
Does Anna offer overdrafts?
No, Anna doesn’t provide standard overdrafts because it operates as an e-money institution rather than a bank. That said, it does offer other funding options, such as the FastTrack to Credit scheme for eligible businesses, which gives access to credit based on sales revenue with no interest or late charges. For larger financing requirements, ANNA also partners with external lenders.
How does the Free plan incoming payment commission work?
On the Free plan, you receive the first £1,000 of incoming payments per month completely free. After that, a 0.95% commission applies to all incoming bank transfers above that threshold. This makes the Free plan genuinely suitable for businesses with low monthly income, but the costs escalate quickly as your business grows. The Grow and Business plans do not offer a free threshold — the 0.95% commission applies from the first pound received. Only the Big Business plan eliminates incoming payment commission entirely.
Disclaimer: This information is not financial advice and/or recommendations. We strive to keep our information accurate and up-to-date. However, always check the financial institution, service provider or specific product’s site for terms & conditions.
Chris Morano is the Founder of MoneyZoe. A specialist in financial research, business banking, and investments, Chris provides independent insights on ISAs, money transfers, and fintech tools to help people make better decisions. He believes that handling your finances well is the key to living a more purposeful and fulfilling life (Zoe).
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show (non-) personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.